促销和优惠
Integrating Mail with Technology & New Print Techniques
通过邮件充分利用您的客户的互动和定约方式。USPS® offers mailing promotions and incentives to help you promote best practices for integrating mail with new technology and print techniques.
首次注册
To take advantage of USPS mailing promotions and incentives, and learn about other business discounts, enroll your business at the Business Customer Gateway.
步骤与邮件服务提供商 (MSP) 稍有不同，所以选择适于您的《注册用户指南》并完成所提供步骤。
Incentive Programs Enrollment User Guide Incentive Programs Enrollment User Guide (for MSPs)2020 促销和优惠
USPS 在以往促销活动获得成功的基础上，为营销人员、印刷商和寄件人制定了 2020 年促销日历。With these promotions, USPS expects to increase overall mail value and help businesses increase their return on investment in mail. 每个促销期的时间从 3 个月到 6 个月不等。
2020 年触觉、感观及互动接触邮件促销
利用邮件的物理形态以及先进的印刷技术，营销人员可以通过邮件改善其客户的互动和定约方式，从而提高回应率。在此促销活动期间，符合资格的寄件人可享受邮资折扣。符合资格的寄件人是指在邮件中包含多重感官体验的寄件人，例如特殊的视觉效果、声音、气味、质地/触感处理甚至是味道。
了解详情2020 年新兴先进技术促销
To ensure that direct mail continues to be a relevant part of the marketing mix, the Emerging & Advanced Technology Promotion encourages mailers to incorporate technologies such as “Enhanced” Augmented Reality, Virtual Reality and Mixed Reality, Near Field Communication (NFC), Video in Print (ViP) featuring Shoppable Video, Integration with Voice Assistants, and Digital to Direct Mail technology application in their mail campaigns.
了解详情2020 年挣值促销
To keep First-Class Mail® relevant and slow its decline, the Earned Value Promotion offers earned credits to eligible businesses who use Business Reply Mail® (BRM), Courtesy Reply Mail™ (CRM), and Share Mail® pieces.
挣值积分
新参与者
$0.02 credit for each BRM, CRM, and/or Share Mail piece counted regardless of their CRID.
2019 名参与者
Participants from the 2019 Earned Value Promotion will earn $0.02 credit for each BRM, CRM, and/or Share Mail piece counted based on meeting or exceeding a 93% threshold counted for the same CRID from April 1st through June 30th 2020.
Participants from the 2019 Earned Value Promotion will earn $0.04 credit for each BRM, CRM, and/or Share Mail piece counted based on exceeding a 100% threshold counted for the same CRID from April 1st through June 30th 2020.
Participants from the 2019 Earned Value Promotion will earn $0.00 credit for each BRM, CRM, and/or Share Mail piece counted when mailers DO NOT meet or exceed a 93% threshold counted for the same CRID from April 1st through June 30th 2020.
2020 个性化色彩账单促销活动
个性化色彩账单促销活动将使用彩色动态变量打印的营销信息与个性化相结合。通过在账单和报告中使用彩色信息，商务寄件人可增加 First-Class Mail（普通邮件）的价值并维护良好的客户关系和响应。
了解详情2020 移动购物促销
移动购物促销鼓励寄件人寄送强调邮件和数字购物体验之间关联的邮件。旨在使顾客能够使用二维码、Snap Tags、水印和其它先进的技术平台便捷地从邮件直接链接到移动优化在线购物。
了解详情2020 年 Informed Delivery 促销
Informed Delivery® 促销（ID 促销）可为通过其实际邮件启动 Informed Delivery 交互式活动、从而接触和吸引客户的商业寄件人提供 2% 的邮资折扣。
了解详情