促销和优惠
Enhancing the Value of Mail with Technology & New Print Techniques
通过邮件充分利用您的客户的互动和定约方式。USPS 提供邮件广告促销和优惠，以帮助您推广将邮件与新技术和打印技术集成的最佳做法。
邮寄促销门户
邮件广告商：开始参与 First-Class Mail® 和 USPS 营销邮件在新的邮寄促销门户中的折扣和奖励计划，该门户具有简化的样本审查流程、改进的提交追踪以及对您问题的专家解答。通过我们的免费指南了解更多信息。
USPS 邮寄促销门户指南邮件奖励
USPS 目前提供三种类型的邮件奖励：（1）First-Class Mail 和 Marketing Mail 增长奖励、（2）Marriage Mail 奖励和（3）目录奖励。
First-Class Mail 和 Marketing Mail 增长激励
为了激励寄件人增加邮件数量，The Postal Service (邮政局) 正在向注册邮件所有者发放邮资积分，这些邮件所有者的合格 First-Class Mail 或 Marketing Mail 数量高于规定的门槛。参与者必须满足所有其他要求。
了解详情Marriage Mail 激励
Marriage Mail 是一种营销邮件的形式，其中营销服务公司将来自多个企业的广告合并为单个邮件，以降低个人客户的邮寄成本。USPS 将为 Marriage 寄件人提供饱和 USPS Marketing Mail 信件和扁平邮件的激励，包括 Every Door Direct Mail®（EDDM ®） 邮件。
了解详情2025 促销
USPS 在以往促销活动获得成功的基础上，为营销人员、印刷商和寄件人制定了 2025 年促销日历。USPS 希望能借助这些促销提高整体邮件价值，并帮助企业增加在邮件方面的投资回报。每个促销期的时间从 3 个月到 9 个月不等。
2025 年触觉、感观及互动接触邮件促销
利用邮件的物理形态以及先进的印刷技术，营销人员可以通过邮件改善其客户的互动和定约方式，从而提高回应率。在此促销活动期间，符合资格的寄件人可享受邮资折扣。符合资格的寄件人是指在邮件中包含多重感官体验的寄件人，例如特殊的视觉效果、声音、气味、质地/触感处理甚至是味道。
了解详情2025 Integrated Technology Promotion
The 2025 Integrated Technology promotion continues to evolve our strategy of encouraging mailers to integrate direct mail with advances in technology. 要参与推广，邮件必须采用以下任何技术之一：NFC technology, Video in Print (ViP), Augmented Reality, Mixed Reality, Virtual Reality, Integration with Voice Assistant, Mobile Shopping and/or Artificial Intelligence.
了解详情2025 回复邮件 IMbA 促销
The 2025 Reply Maili IMbA promotion encourages the adoption of the Intelligent Mail® barcode Accounting (IMbA®), Qualified Business Reply Mail™ (QBRM™) and High Volume QBRM™ process. This will enhance the customer experience with improving visibility, while also delivering easier payment methods and faster delivery speeds Earned Value Credits. Participants will receive a 3% or 6% discount based on technology used. Static Barcode will receive a 3% discount and a Sterilized Barcode will receive a 6% discount.
了解详情2025 First Class Mail Advertising Promotion
The 2025 First-Class Mail® Advertising promotion is designed to encourage the use of First-Class Mail. First-Class Mail is a powerful tool to help businesses reach their target audience with impactful advertisements.
了解详情2025 Continuous Contact Promotion
The Continuous Contact Promotion encourages marketing campaigns with multiple touchpoints to adopt a more targeted approach that drives customer behavior. Through this promotion, participants receive a discount for sending follow-up mailings that repeatedly deliver qualifying USPS Marketing Mail® letters and flats to the same address. These repeated mailings must complement or build upon (but not duplicate) the initial mailing. The result is an ongoing, targeted conversation with the recipient, and the potential to increase conversion rates.
了解详情最新消息！2025 Add-Ons
New in 2025 are a series of add-ons to USPS Mailing Promotions. Participants will be able to increase their promotion discount by pairing the qualified mailpiece with features that enhance mail’s reach and ROI.
To participate in an Add-On, you must claim one of the Promotions.
Additional information on Add-Ons can be found within each Promotion Guidebook.
2025 Informed Delivery Add-On
The Informed Delivery Add-On allows participants to enhance their marketing with USPS’ omni-channel feature to give your mailpiece a digital element.
2025 Informed Delivery Add-On
