促销和优惠

Integrating Mail with Technology & New Print Techniques

通过邮件充分利用您的客户的互动和定约方式。USPS® offers mailing promotions and incentives to help you promote best practices for integrating mail with new technology and print techniques.

首次注册

To take advantage of USPS mailing promotions and incentives, and learn about other business discounts, enroll your business at the Business Customer Gateway.

步骤与邮件服务提供商 (MSP) 稍有不同,所以选择适于您的《注册用户指南》并完成所提供步骤。

Incentive Programs Enrollment User Guide Incentive Programs Enrollment User Guide (for MSPs)

2020 促销和优惠

USPS 在以往促销活动获得成功的基础上,为营销人员、印刷商和寄件人制定了 2020 年促销日历。With these promotions, USPS expects to increase overall mail value and help businesses increase their return on investment in mail. 每个促销期的时间从 3 个月到 6 个月不等。

2020 年触觉、感观及互动接触邮件促销

利用邮件的物理形态以及先进的印刷技术,营销人员可以通过邮件改善其客户的互动和定约方式,从而提高回应率。在此促销活动期间,符合资格的寄件人可享受邮资折扣。符合资格的寄件人是指在邮件中包含多重感官体验的寄件人,例如特殊的视觉效果、声音、气味、质地/触感处理甚至是味道。

了解详情

2020 年触觉、感观及互动接触邮件促销

促销期 2 月 1 — July 31, 2020 日
注册 December 15, 2019 — July 31, 2020
折扣 符合条件邮资的 2%
符合规定的邮件 USPS Marketing Mail® 信函和扁平邮件
非营利性 USPS Marketing Mail 信函和扁平邮件
问题 tactilesensorypromo@usps.gov
了解详情

2020 年新兴先进技术促销

To ensure that direct mail continues to be a relevant part of the marketing mix, the Emerging & Advanced Technology Promotion encourages mailers to incorporate technologies such as “Enhanced” Augmented Reality, Virtual Reality and Mixed Reality, Near Field Communication (NFC), Video in Print (ViP) featuring Shoppable Video, Integration with Voice Assistants, and Digital to Direct Mail technology application in their mail campaigns.

了解详情

2020 年新兴先进技术促销

促销期 3 月 1 — August 31, 2020 日
注册 1 月 15 — August 31, 2020 日
折扣 符合条件邮资的 2%
符合规定的邮件 预分拣和自动化的 First-Class Mail® 信函、明信片和扁平邮件
USPS Marketing Mail 信函和扁平邮件
非营利性 USPS Marketing Mail 信函和扁平邮件
问题 emergingtechpromo@usps.gov
了解详情

2020 年挣值促销

To keep First-Class Mail® relevant and slow its decline, the Earned Value Promotion offers earned credits to eligible businesses who use Business Reply Mail® (BRM), Courtesy Reply Mail (CRM), and Share Mail® pieces.

挣值积分

新参与者
$0.02 credit for each BRM, CRM, and/or Share Mail piece counted regardless of their CRID.

2019 名参与者
Participants from the 2019 Earned Value Promotion will earn $0.02 credit for each BRM, CRM, and/or Share Mail piece counted based on meeting or exceeding a 93% threshold counted for the same CRID from April 1st through June 30th 2020.

Participants from the 2019 Earned Value Promotion will earn $0.04 credit for each BRM, CRM, and/or Share Mail piece counted based on exceeding a 100% threshold counted for the same CRID from April 1st through June 30th 2020.

Participants from the 2019 Earned Value Promotion will earn $0.00 credit for each BRM, CRM, and/or Share Mail piece counted when mailers DO NOT meet or exceed a 93% threshold counted for the same CRID from April 1st through June 30th 2020.

2020 年挣值促销

促销期 4 月 1 — June 30, 2020 日
注册 February 15 — March 31, 2020
符合规定的邮件 Business Reply Mail、Courtesy Reply Mail 和 Share Mail
积分接收时期 促销结束后,如果参与者对他们的数量无异议,则将发放积分。必须在 September 15, 2020 前确认数量,否则,积分将被没收。
挣值积分

请参见“新参与者”和“2019 名参与者”下方的促销积分说明。

一旦积分在各自允许的时期内发放,则可供使用。

积分到期日 2020 年 12 月 31 日
问题 earnedvalue@usps.gov
了解详情

2020 个性化色彩账单促销活动

个性化色彩账单促销活动将使用彩色动态变量打印的营销信息与个性化相结合。通过在账单和报告中使用彩色信息,商务寄件人可增加 First-Class Mail(普通邮件)的价值并维护良好的客户关系和响应。

了解详情

2020 个性化色彩账单促销活动

促销期 7 月 1 – December 31, 2020 日
注册 5 月 15 — December 31, 2020 日
折扣 符合条件邮资的 2%
符合规定的邮件 First-Class Mail® 商业信函是 IMb 全面服务邮寄项目的一部分
问题 fcmcolorpromotion@usps.gov
了解详情

2020 移动购物促销

移动购物促销鼓励寄件人寄送强调邮件和数字购物体验之间关联的邮件。旨在使顾客能够使用二维码、Snap Tags、水印和其它先进的技术平台便捷地从邮件直接链接到移动优化在线购物。

了解详情

2020 移动购物促销

促销期 8 月 1 — December 31, 2020 日
注册 June 15 — December 31, 2020
折扣 符合条件邮资的 2%
符合规定的邮件 USPS Marketing Mail 信函和扁平邮件
非营利性 USPS Marketing Mail 信函和扁平邮件
问题 mailingpromotions@usps.gov
了解详情

2020 年 Informed Delivery 促销

Informed Delivery® 促销(ID 促销)可为通过其实际邮件启动 Informed Delivery 交互式活动、从而接触和吸引客户的商业寄件人提供 2% 的邮资折扣。

了解详情

2020 年 Informed Delivery 促销

促销期 9 月 1 日 — November 30, 2020
注册 July 15 — November 30, 2020
折扣 符合条件邮资的 2%
符合规定的邮件 预分拣和自动化的 First-Class Mail 信函、明信片和扁平邮件
USPS Marketing Mail 信函和扁平邮件
非营利性 USPS Marketing Mail 信函和扁平邮件

说明:(The following exclusions apply: First-Class Mail or USPS Marketing Mail automation letters and flats that do not generate an informed delivery image; Examples may include mailings to business addresses, Saturation, EDDM or DDU entry)
问题 promotion-informeddelivery@usps.gov
了解详情
Powered By OneLink