Informed Delivery for Business Mailers
一次创建，处处畅联。
The U.S. Postal Service® is enhancing the mail experience nationwide with the Informed Delivery® feature that provides eligible residential consumers with a digital preview of their household's mail.
Informed Delivery 可通过综合性的邮件和数字营销活动来增加消费者的印象、互动和洞察，从而帮助企业寄件人吸引客户。
How to Create & Submit Your Campaign
Review these helpful resources before submitting your campaign:
- Informed Delivery Overview PDF (2 MB)
- Interactive Campaign Guide PDF (3 MB)
- Campaign Image Requirements PDF (836 KB)
- Campaign Terms and Conditions PDF (112 KB)
- Interactive Campaign FAQs PDF (294 KB)
- Users and Household Data XLS (2.2 MB)
- Informed Delivery Calculator
Campaign Submission Process
There are two ways to submit an Informed Delivery campaign:
寄件人活动门户
- 请参考寄件人活动门户用户指南以开始。
- 该门户可供所有企业寄件人使用，只需访问“其他服务”选项卡下的商业客户通道 (BCG) 即可。
PostalOne!®
- 请参考 PostalPro 上的 PostalOne! Informed Delivery 技术指南以了解更多信息。
- 联系 PostalOne! 支持团队 (USPSInformedDeliveryeDoc@usps.gov) 以了解更多信息。
需要 Informed Delivery 活动的额外支持？
通过电子邮件 (USPSInformedDeliveryCampaigns@USPS.gov) 联系我们，或致电 (1-877-329-7206) 联系我们。Hours of operation are Monday – Friday from 7:00 a.m. to 5:00 p.m. CT with the exception of federal holidays observed by USPS®.
Freville Farms & Informed Delivery
In Growing What’s Good, Freville Farm’s Sarah Friedman explores how small farms and businesses can build community and results through the creative use of mail, Informed Delivery and their digital channels.
Sarah is passionate about launching a movement: #KnowWhereYourFoodComesFrom.
This video shows her journey and how she’s leveraged tools from the United States Postal Service to grow her business and her cause.
消费者使用方法
用户可查看即将抵达的信纸尺寸邮件的外观和地址面的灰度图片。邮件图片可通过电子邮件通知、在线控制面板或手机应用程序等方式查看。
流程非常简单：
- 消费者注册 Informed Delivery。
- 邮件在处理过程中被采集图像。
- 系统将图片与投递点进行匹配，并实施寄件人交互式活动。
- 用户收到邮件图片。
- 用户收到实际邮件。
Informed Delivery 的价值
Informed Delivery 可通过同步的实际和数字接触点帮助寄件人增加其营销活动的接触范围。该功能可帮助您：
- 接触有兴趣的消费者。 在电子邮件打开率高于平均值的有兴趣的用户群中进行深入挖掘。
- 增加互动。 从一封邮件产生多种印象。
- 促进更快的回复。 优惠、互动内容和明确的行动号召可有助于增加消费者回复。
- 借助客户的实际地址通过数字方式接触他们。 扩展您的接触范围和受众群。
- 为您的投资赢得更多回报。 可增加您的活动的投资回报 (ROI)。
- 衡量活动成效。 获得宝贵的数据洞察，从而有助于优化您的营销开支。
Informed Delivery Calculator
The Informed Delivery Calculator allows mailers to estimate how Informed Delivery interactive campaigns can enhance their direct mail campaigns. 这项工具通过邮件量和开支来粗略估计 Informed Delivery 邮寄在四个方面的影响力：接触、注意、回复和转化。
2020 Next Generation Campaign Awards
The Next Generation Campaign Awards™ recognize mail owners, agencies, and printers that create innovative, engaging, and effective mail campaigns.
This year, there were two categories:
- 总冠军（采用交互式 Informed Delivery 内容的活动）
- 创新 B2B 活动奖（不要求 Informed Delivery）
The entry period for this year’s contest is now closed. Check back soon to see the finalists.
总冠军决赛入围者和创新 B2B 活动奖获奖者将在 2020 年全国邮政论坛和 USPS 营销材料中公布。